Privacy Policy
Last updated: February 2026
RuggyLand ("we", "us", "our") operates ruggyland.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website, you agree to the practices described below.
1. Information We Collect
a) Information You Provide
When you place an order, create an account, or contact us, we collect your name, email, shipping address, phone number, and payment details. Payment information is processed securely by our third-party payment providers and is never stored on our servers.
b) Automatic Information
We automatically collect certain data when you visit our site, including your IP address, browser type, device information, pages visited, and referring URL. This data is collected through cookies and similar technologies (see Section 3 below).
2. How We Use Your Information
- To process and fulfill your orders
- To communicate with you about your orders and account
- To improve our website and services (analytics)
- To deliver relevant advertisements and measure their effectiveness (marketing)
- To prevent fraud and ensure site security
3. Cookies & Tracking Technologies
We use cookies and similar technologies on our site. You can manage your preferences at any time via the cookie consent banner or the "Cookie Settings" link in our footer. We categorise cookies as follows:
| Category | Purpose | Provider | Can You Opt Out? |
|---|---|---|---|
| Essential | Cart, checkout, login, region/currency preferences | RuggyLand (Medusa) | No — required for the site to function |
| Analytics | Page views, clicks, session recordings, feature usage. Helps us understand how visitors use the site so we can improve it. | PostHog (privacy policy) | Yes — via cookie consent banner |
| Marketing | Conversion tracking, ad performance measurement, and retargeting. Tracks events such as ViewContent, AddToCart, and Purchase. | Meta Pixel / Facebook (privacy policy) | Yes — via cookie consent banner |
4. Data Sharing
We do not sell your personal information. We share data only with third-party service providers who help us operate our business (e.g. payment processors, shipping partners, analytics and advertising platforms listed above). These providers are contractually obligated to protect your data.
5. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Order data is retained for a minimum of 5 years for accounting and tax purposes.
6. Your Rights
Depending on your location, you may have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw consent for analytics and marketing cookies
- Object to or restrict certain processing
- Data portability
To exercise any of these rights, please contact us at [email protected].
7. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. All data transmitted between your browser and our servers is encrypted via HTTPS/TLS.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.
9. Contact Us
If you have any questions about this Privacy Policy or your data, please contact us at: [email protected]